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The presence of the Edit Forum Network logo on a member publication’s editorial calendar indicates to the Information Technology (IT) PR community that all editorial content changes are communicated to the PRSourceCode public relations research team directly. These content updates are then communicated to the Edit Forum subscriber base.
IT PR professionals benefit by sidestepping the clerical work involved with editorial calendar clarification requests, subsequently devoting more time to building and fostering relationships with key media contacts. Furthermore, IT PR professionals can focus attention on developing qualified pitches in order to optimize the chance of generating coverage.
