What is Edit Forum?

Edit Forum is a Web-based service that facilitates proactive, focused interaction among PR professionals and key technology-focused media outlets. Edit Forum services are designed to minimize the amount of repetitive feature inquiry calls that editorial teams receive from PR professionals by working directly with publications to publish feature focus, deadline, and writer information for editorial features to PRSourceCode’s subscribers. Think of us as your average editorial-agent-matchmaker-superhero.
What are the advantages to joining the Edit Forum Network?

As part of the Edit Forum Network, you realize the following benefits:

  • Productivity
    • Reduce the volume of redundant initial PR editorial feature inquiry calls
    • Increase the quality of pitches received
  • Flexibility
    • Change your editorial calendar mid-year without throwing the PR community a loop
    • Communicate feature focus shifts to the PR community in real time
  • Awareness and revenue
    • Deliver narrowcast access to qualified audiences to increase awareness of your publication
    • Surface potential advertising sales opportunities
Why should my publication care about being a member of the Edit Forum Network?

By publishing your feature information through Edit Forum, your publication proactively reaches hundreds of PR professionals through a single outlet. Your editorial team can concentrate on preparing articles, rather than dealing with the barrage of redundant first-inquiry PR calls and subsequent weeding through irrelevant pitches.
How do I handle concerns about giving out editorial contact information?

Most reporter contact information is widely available via mastheads or the Internet. However, if you are hesitant to have you or your reporter's contact information distributed, we suggest offering only an e-mail address as means of communication.
Does this service take the place of proactive pitching by PR professionals on behalf of their clients?

Edit Forum does not replace proactive pitches related to news, trends, customer stories, and the like. Instead, it focuses solely on editorial calendar feature opportunities, working to relieve your staff of repetitive inquiries regarding features listed on your publication’s editorial calendar.
Why would PR professionals go through PRSourceCode rather than calling on editorial opportunities themselves?

If Edit Forum can provide accurate, detailed information to PR practitioners, then our subscriber base immediately knows whether they should contact your reporters directly with more information. As such, our service does not replace direct contact with reporters. It does, however, help PR pros to target the RIGHT opportunities—increasing the likelihood that they will be viewed by your publication as a value-add resource, rather than a nuisance.
Is there a fee to become a member in the Edit Forum Network?

There is no fee for publications to become members of the Edit Forum Network.
Why should my publication put the Edit Forum Network logo on our editorial calendar?

The appearance of the Edit Forum Network logo on your editorial calendar is a sign to the PR community that PRSourceCode is keeping in continual contact with your publication and is tracking all potential opportunities. The link back to PRSourceCode allows PR professionals to understand the full spectrum of publications included in the service.
What if our editorial calendar is constantly in flux?

The Edit Forum Network empowers you to make real-time adjustments to your editorial calendar without losing or confusing the vendor/PR community. In addition to optimizing editorial efficiency, membership in the Edit Forum Network allows you to narrowcast specific information about your publication to a wider audience, thus generating more potential sales leads.
Why should I be involved in PRSourceCode’s ‘Lunch with the Editors’ Webinar series?

Publications within the Edit Forum Network have the opportunity to showcase their editorial preferences directly to PR professionals. PR practitioners will gain insight as to how to approach each individual publication and pitch their company or client. Publications will narrowcast crucial editorial details to the interested PR community. The result is a win-win synergy that provides journalists with more relevant, qualified, and useful information from PR professionals and the resources they represent.
How much time do I have to commit for developing the Webinar content?

PRSourceCode will work with your publication to secure the best time and date for your Webinar. To keep with the lunchtime feel, we prefer around noon. Once the date and time is set, PRSourceCode will provide a presentation template to alleviate as much of the editorial staff burden as possible. We’ll then work with you to tailor the presentation to your publication’s particular needs and goals. We anticipate each Webinar to take place within an hour, with time allotted for both set-up and wrap-up.