PR Investment Tool

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1. How many employees are in your public relations department?
                   
2. How many employees in your public relations department are technology-focused?
               

3. What is your approximate annual billing for technology-focused public relations services?
               

4. Please select the billing rate below that most closely represents that of an employee responsible for contacting publications and shows for editorial/speaking/awards information.
               

5. On average, how much time is spent:

a. Identifying, researching, and providing details for a single editorial calendar feature opportunity to a client?
           

b. Proactively preparing and pitching a single editorial opportunity?
           

c. Identifying, researching, and providing details for a single speaking or award opportunity to a client?
           

d. Preparing and submitting a single speaking or award opportunity?
           

6. For approximately how many technology-focused clients does your organization perform:

a. Editorial outreach?


b. Speaking and awards outreach?

7. For a single client - on average, how many technology-focused editorial opportunities does your team research in any given week?


8. For a single client - on average, how many technology-focused speaking and award opportunities does your team research in any given week?


9. Are your monthly client billings for technology focused activities? (Please select the response that most closely represents your actual billings.)


10. Of your total monthly billings for technology-focused clients, what portions are allocated to the below areas?

Sum should total 100%

Editorial outreach (researching calendared features) %
Editorial outreach (proactive editorial pitching) %
Speaking and awards (researching opportunities) %
Speaking and awards (preparing/submitting nominations) %
Other, please identify (event management, coverage tracking, success stories, press releases, etc.)
%
%
%
%






 

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