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PRSourceCode’s 2nd Annual "Top Tech Communicators" Study
The IT editorial community’s ranking of the best PR agencies and corporate PR departments
2007 Winners Announced
Top Large PR Agencies (more than 50 employees)
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Weber Shandwick * Rated #4 Best Overall Agency in 2006
www.webershandwick.com
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Waggener Edstrom Worldwide * Rated #3 Best Overall Agency in 2006
www.waggeneredstrom.com
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O’Keeffe & Company
www.okco.com
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Bite Communications
www.bitepr.com
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Schwartz Communications
www.schwartz-pr.com
Winning Large Agency Profiles
Weber Shandwick
Weber Shandwick is one of the world's leading global public relations firms with offices in major media, business, and government capitals around the world. The firm specializes in strategic marketing communications, media relations, public affairs, reputation and issues management, and offers corporate communications counseling services. Weber Shandwick also provides specialized integrated services including Web relations, advocacy advertising, market research, and visual communications. Weber Shandwick received the highest client-satisfaction honors in the 2007 Agency Excellence Survey by PRWeek U.S. and in 2006, was named Large PR Firm of the Year (PR News U.S.), European Consultancy of the Year (The Holmes Report), and Network of the Year (Asia Pacific PR Awards). The firm also won the United Nations Grand Award for outstanding achievement in public relations. To learn more, please visit www.webershandwick.com. Weber Shandwick is a unit of The Interpublic Group (NYSE: IPG), which is one of the world's leading organizations of advertising agencies and marketing services companies.
"As communications professionals committed to helping move ideas forward, we are honored to have the IT editorial community’s support and proud to be a ‘Top Tech Communicator.’" - Casey Sheldon, President, Global Technology Practice, Weber Shandwick
Casey Sheldon heads the Global Technology Practice for Weber Shandwick, bringing over 20 years of experience in all aspects of high-tech marketing to her role. Her mission is to keep the company ahead of the trends for technology clients and to ensure practitioners around the globe deliver consistently excellent counsel and service. Sheldon also oversees the company’s offices in Seattle and Portland. She is responsible for several of the company’s most prominent and progressive clients such as Microsoft Corp. and Nortel, providing senior counsel and strategy to those companies. Sheldon directs Weber Shandwick’s business planning, marketing, and client development for Northwest markets. Under her leadership, Weber Shandwick Seattle won Washington CEO’s 2006 "Best Companies To Work For" survey in the large company category. Sheldon previously worked as brand manager of Hewlett Packard’s Home Products Division. She created HP’s brand department, which included market development, market research, market segmentation, marketing communications, advertising, public relations, naming, and branding. Sheldon helped HP launch products in three new consumer markets: home PCs, interactive TV, and cable modems. She also worked as an HP product manager for various minicomputer and operating system products. Sheldon is a member of the executive committee for the Washington Council of AeA, the nation's largest association of high-tech companies. Sheldon earned a bachelor’s degree in mechanical engineering from Northwestern University.
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O’Keeffe & Company
Founded on the belief that traditional agencies in the IT&T space lack real insight into the specifics of its clients’ marketing challenges, O’Keeffe & Company is a full-service marketing communications firm focused on delivering results for leading business-to-business and business-to-government IT&T clients. Headquartered in Alexandria, Virginia, O’Keeffe & Company maintains offices in Atlanta, Bethesda, Boston, Philadelphia, Portland, and Rochester. For additional information, please visit: www.okco.com.
"O’Keeffe & Company understands the importance of establishing strong relationships with the journalists who are most critical to our client base. We are delighted to accept a ‘Top Tech Communicator’ award for our efforts in the industry." - Stephen O’Keeffe, Founder and Principal, O’Keeffe & Company
Drawing on extensive experience as a journalist and reacting against years of experience in "traditional" agencies, Stephen O’Keeffe set out to establish an unpretentious organization that would remain in touch with today's technology realities. He founded O’Keeffe & Company in 1997 as a full-service marketing agency. Today, O'Keeffe & Company constructs and maintains integrated communications infrastructure support for local, national, and international business-to-business technology clients. A frequent speaker at business and marketing conferences, O’Keeffe continues to lead the agency while maintaining an active client service role.
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Schwartz Communications
Schwartz Communications was founded in 1990 by the husband-and-wife team of Steve and Paula Mae Schwartz. With offices in Waltham, Massachusetts, San Francisco, and Stockholm, Schwartz has more than 200 employees. Schwartz Communications has garnered many honors and was named three times to the Inc. 500 list of the fastest-growing private companies. Recently, Schwartz Communications was named "Technology Agency of the Year" by The Holmes Report. For more information, visit www.schwartz-pr.com.
"We work with our clients to communicate what's truly newsworthy about them and offer reporters the kinds of stories that they will want to write about. We are honored that the members of the IT media recognize our efforts." - Carol McGarry, Executive Vice President and Creative Director, Schwartz Communications
With more than 20 years of high tech marketing experience, Carol McGarry provides strategic counsel to agency clients, helping them to break through the media clutter and capture market leadership. She has worked with innovators in a broad range of technology areas, and leads the agency’s wireless, telecommunications, and networking practice group. Among her accomplishments, McGarry led the team that launched Macromedia’s Shockwave and Flash, creating enduring brands on the Internet. Her team won a 2002 Silver Anvil with client CheckFree Corporation for a nationwide campaign to evangelize electronic bill payment for consumers. McGarry started her professional career in high-tech publishing and earned her B.A. at Harvard University.
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