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PRSourceCode’s 2nd Annual "Top Tech Communicators" Study
The IT editorial community’s ranking of the best PR agencies and corporate PR departments
2007 Winners Announced
Top Corporate PR Departments
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IBM
www.ibm.com
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Sun Microsystems
www.sun.com
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HP
www.hp.com
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Microsoft
www.microsoft.com
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Ingram Micro
www.ingrammicro.com
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EMC
www.emc.com
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Accenture
www.accenture.com
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Cisco Systems
www.cisco.com
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Symantec
www.symantec.com
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Lenovo
www.lenovo.com
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Nortel
www.nortel.com
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Network Appliance (NetApp)
www.netapp.com
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Ektron
www.ektron.com
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Tech Data
www.techdata.com
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Avnet
www.avnet.com
Winning Corporate PR Department Profiles
IBM
For more information on IBM, visit www.ibm.com.
"Media relations is an important part of a company's efforts to educate various constituencies, and our entire communications team strives for excellence on behalf of IBM every day. We appreciate this recognition as a 'Top Tech Communicator,' since it is a significant aspect of IBM's commitment to convey high-value business solutions to our clients." - Jon Iwata, Senior Vice President of Communications, IBM
Jon Iwata is responsible for worldwide communications for IBM. His organization manages the company’s communications with the media, industry analysts, employees, and shareholders. In addition, IBM Communications is responsible for corporate brand strategy and design, and the company’s global intranet, which serves 355,000 employees. It coordinates IBM’s corporate affairs initiatives and plays a leading role in instilling IBM values into the company’s practices and culture. Iwata is a member of the IBM Strategy Team, the IBM Performance Team, and the company’s Intellectual Property Policy and Open Standards Advisory Council. He reports to IBM Chairman and CEO Sam Palmisano. Iwata joined the communications function of IBM in 1984 at the company’s Almaden Research Center in Silicon Valley. In 1989, he came to IBM corporate headquarters in Armonk, New York, and held a variety of communications positions, including providing support for the president of the company. Iwata was appointed vice president of corporate communications in 1995 and assumed his current responsibilities as senior vice president of communications, on January 1, 2002. He is a co-inventor of a U.S. patent for advanced semiconductor lithography technology. In 2006, Iwata was elected chairman of The Seminar, a professional group consisting of chief communications officers of major corporations and institutions. He is a trustee of the Arthur W. Page Society. He holds a B.A. from the School of Journalism and Mass Communications, San Jose State University.
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Sun Microsystems
A singular vision - "The Network Is The Computer"™ - guides Sun in the development of technologies that power the world's most important markets. Sun's philosophy of sharing innovation and building communities is at the forefront of the next wave of computing: the Participation Age. Sun can be found in more than 100 countries and on the Web at http://sun.com. Sun, Sun Microsystems, the Sun logo, Sun Fire, StorageTek, and The Network Is The Computer are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries.
"We have worked hard to evolve our editorial program with the dramatic rise of citizen and social media and we feel honored that this work is being recognized. Sun's corporate belief system is about transparency in our market communications. We're thrilled to see that the editorial community recognizes and appreciates this approach." - Karen Kahn, Vice President, Global Communication, Sun Microsystems
As vice president of Sun's Global Communications organization, Karen Kahn is responsible for managing Sun's corporate reputation in support of operational excellence, technology innovation, and market thought leadership. Her responsibilities include executive communications, corporate communications (financials, litigation, mergers and acquisitions, crisis communications, leadership campaigns, etc.), product public relations, and industry analyst relations. Kahn is also responsible for an international media strategy and program rollout for all major geographies including APAC, EMEA, and INTAM. She has been at Sun since 2003. Kahn joined Sun with 15 years of agency, corporate, and journalism experience. She served as a tech practice leader and senior vice president at two of the industry's largest public relations agencies, Fleishman-Hillard and Weber Shandwick, and has directed accounts ranging from Yahoo! to Nortel Networks to MIT to Xerox. She also worked as a writer for Inc. magazine and Frontline on PBS. Kahn has a B.S. from Newhouse School of Public Communication at Syracuse University and an M.B.A. from Boston University. She is on the board of directors for SWIM (Sun Women in Management) and the San Francisco Food Bank.
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HP
Hewlett-Packard Company focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services, and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $97.1 billion for the four fiscal quarters ended April 30, 2007.
"HP is honored to be recognized among the top tech communicators. We pride ourselves on our relationships with the media, our sense of urgency, and the accuracy of the information we provide." - Bob Sherbin, Vice President, External Communications, HP
Bob Sherbin serves as vice president of external communications with responsibility for HP's corporate-level efforts in the areas of media relations, analyst relations, executive messaging and communications, hp.com's editorial content, executive briefing centers, and event marketing. He joined HP in September 2004 as vice president of corporate media relations, a role he continues to hold. Prior to HP, Bob held senior corporate communications positions at Gateway, Merrill Lynch, and HSBC, and served as a financial journalist and foreign correspondent for Dow Jones & Co. Sherbin has worked and studied for more than 20 years outside the United States in Hong Kong, Stockholm, Nairobi, and West Africa. He has a master's degree in journalism from Northwestern University and a bachelor's degree in English from Kalamazoo College.
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Ingram Micro
Jim Trainor serves as Ingram Micro’s senior director of corporate communications. He is responsible for developing and implementing worldwide communication plans, enhancing global media relations, and creating messaging and communication tools for the investor and financial communities. Trainor leads the internal and external communications groups and set strategic messaging for our initiatives, issues, plans, and ventures worldwide. He works closely with our company spokespersons to help deliver consistent messaging to media, customers, and vendor partners throughout the world. With nearly 25 years in the journalism and corporate communication profession, Trainor brings a wealth of knowledge and experience to further strengthen Ingram Micro’s internal and external communication initiatives. Previously, he served as vice president of corporate communications at SIRVA, the parent company of Allied and North America Van Lines, world leaders in relocation and high-value product transportation services. Trainor led SIRVA’s communications efforts during the company’s initial public offering in 2003. Prior to SIRVA, he spent nearly 20 years with Ford Motor Company, where he served in various communications leadership roles for the company, including director of public affairs for the Lincoln Mercury division. Before joining the Lincoln Mercury division, Trainor held a worldwide role as the corporation’s manager of export communications, directing product launches in the Middle East and Latin America while supervising media relations activities throughout the world.
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Nortel
Nortel is a recognized leader in delivering communications capabilities that make the promise of Business Made Simple a reality for our customers. Our next-generation technologies, for both service provider and enterprise networks, support multimedia and business-critical applications. Nortel’s technologies are designed to help eliminate today’s barriers to efficiency, speed, and performance by simplifying networks and connecting people to the information they need, when they need it. Nortel does business in more than 150 countries around the world. For more information, visit Nortel on the Web at www.nortel.com. For the latest Nortel news, visit www.nortel.com/news.
"We are honored to be recognized as one of the 15 "Top Tech Communicators." With conviction and authenticity, we have made significant investment in our communications efforts to tell Nortel's story and to help energize the brand. As the global communications environment continues to evolve, we will remain committed to deliver quality communications and build stronger relationships with key media stakeholders. We have an exciting story to tell." - Ann Fuller, Director, Corporate Communications, Nortel
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Avnet
With more than 250 locations serving customers in 70 countries worldwide, Avnet (NYSE:AVT) markets, distributes, and adds value to the products of the world's leading electronic component suppliers, enterprise computer manufacturers, and embedded subsystem providers. Additionally, Avnet brings a breadth and depth of service capabilities, such as supply-chain optimization, logistics solutions, product assembly, device programming, computer system integration, and engineering design assistance. For the fiscal year ended July 1, 2006, Avnet generated revenue of $14.25 billion. Visit http://www.avnet.com/.
"Our leadership team is committed to letting the experts do the talking to journalists not just the 'VPs'. We all work hard to be trained on how to support journalists and impact their readers. This is a tribute to our Technology Solutions marketing staff and our superb PR firm Brodeur who make a difference every day." - Al Maag, Chief Communications Officer, Avnet, Inc.
Al Maag joined Avnet as chief communications officer in 1998 and is responsible for brand management, which includes global public relations, investor relations marketing, community relations, and corporate communications. Maag is also a member of Avnet's Executive Board. He was elected a corporate officer in 1999. Prior to joining Avnet, Maag was principal and owner of an international marketing communications and consulting firm in Chicago. He was also director of advertising and communications for Molex, vice president of Hamilton/Avnet, and director of strategic planning at Cahners Publishing (now Reed Business). Maag serves on the Boards of the Greater Phoenix Economic Council (GPEC) and Arizona Business Accelerators (AZBA). He is also a member of the Maricopa County (Arizona) Sports Commission and founded the Maag Toy Foundation, a charitable organization that collects toys for needy children. A graduate of the University of Illinois, Maag holds a BA in Communications and is the founder of the 16" Softball Hall of Fame. Maag is also an avid Chicago Cubs fan.
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